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CHALLENGES
Target Audience
Cartel’s site speaks to collectors, brands, and fans who want more than surface-level art. It’s built for people who value raw creativity, cultural weight, and the energy of work that lives beyond a canvas.
Functionality
The platform isn’t just a gallery. It’s layered with tools that let Cartel update murals, add new projects, and expand his store without friction. Video, motion, and bold layouts carry the feel of his work into a digital space that moves like the art itself.
Credibility & Trust
From the story told in each project to the clean, responsive build, the site signals professionalism without sanding off Cartel’s edge. The design shows he’s serious about his craft while still keeping it grounded in authenticity.
User Experience
Navigation stays minimal and intuitive so the visuals take center stage. Mobile and desktop builds shift to match the viewer, keeping the flow smooth whether you’re scrolling a mural in Mexico or clicking into shop drops.
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