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Sharice's clients were primarily women seeking professional styling, extensions, and protective styles. Most discovered her through Instagram and referrals, but the site was not built to capture that interest and convert it into bookings.
One requirement was to design the site as a single hub where services, portfolio, and booking lived together, giving new clients a clear path to explore the work and schedule appointments without extra steps.
The existing site didn’t highlight testimonials, service breakdowns, or pricing in a clear way, making it harder to build immediate trust with new visitors.
Key details like services, pricing, and booking required too many clicks to find. The flow wasn’t designed around how clients actually search and decide.
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